About Masters in Massage

Learn the most advanced client management skills found in the massage profession through our online courses, books, and live workshops.

Confidently manage all aspects of your clients' care.
Naturally enjoy a well-respected and successful massage practice.

Created by a Doctor of Chiropractic and Massage Therapists with years of clinical expertise and teaching experience, rest assured applying well-accepted proven procedures and communications taught to over 3,000 practitioners.

Combine your hands, heart and mind with these valued skills you will continue applying throughout your massage career.

About Michael Koplen, MT, DC

Michael Koplen, fellow Massage Therapist and Doctor of Chiropractic, created Masters In Massage Institute to teach Massage Therapists who take their profession seriously the most advanced client management procedures and communications found in the massage profession.

Masters In Massage client management books, courses and workshops empower you to confidently and professionally guide your clients' care, creating heightened professional esteem and practice success.

Michael is a graduate of Emory University, the Boulder School of Massage Therapy, former owner of the Denver Massage Center, Palmer Chiropractic College West honors graduate, and former Practice Management teacher with the international Landis-Ward group where he received a National Practitioner of the Year award.

In addition to his busy teaching and course development regimen, "Dr K" treats patients in an integrative care practice in Santa Cruz, California.

About Alyson Laurel, LMT, BS, Contributor

"After graduating from the University of California, Santa Cruz, with a degree in psychology and biology, I considered becoming a PT but decided to help people by becoming a Massage Therapist.

The knowledge and skills found in the Masters In Massage courses gave me the confidence and success I was looking for. So I became part of the mission to help other massage therapists practice at this level."

How Dr. K Developed The Masters In Massage Client Management Books and Courses

I first failed in my massage practice.

Like many other Massage Therapists, I was barely earning a living. Clients told me they loved their massage sessions but I still struggled with not having enough referrals and repeat visits.

My hands-on skills were really good, just like yours probably are.

So it puzzled me – if clients loved my work so much, how come they didn't come back to see me as often as I thought they should? And why didn’t they refer others?

What’s more, something else bothered me which affected my esteem: I didn’t really know how to assess clients’ situations beyond my basic technique-related alignment checks. I had little confidence in knowing how to manage important areas of their care.

If you're struggling with similar problems in your massage practice, you're not alone!

The sad reality is that over 95% of Massage Therapists fail to survive or thrive in practice. And they don’t feel respected for their valuable work. 

I sought solutions.

And discovered the biggest reason so many MT’s fail to have the success and professional esteem they yearn for is they mistakenly believe that if their hands-on skills are good enough, clients will naturally return for more care, refer others, and honor their professionalism.

It only seems logical, right, that if clients love your work they ought to refer others and reschedule more sessions.

But I learned t rarely works this way.

I tried advertising but that didn’t help because it only gave a temporary boost in numbers at best while burdening me with expenses and hassles. What’s worse, it brought in shady characters.

Even if you get clients through marketing strategies, you still need to know how to get them to come back and refer others. Plus, don't you also want to know how to confidently manage their care like a true professional? 

Knowing something else was needed besides learning more hands-on techniques, I looked elsewhere for client management procedures that aren’t taught in massage schools or the massage profession.

I looked to Chiropractic educational means to learn clinical reasoning and assessment methods. And mentored under Practice Management groups to learn comprehensive client management procedures and communication skills to integrate with my hands-on abilities.

Once I started applying these skills, my practice, credibility, and self-esteem forever SOARED!

Believe me, I’m not telling you this to impress you, but only to impress upon you how YOU TOO can greatly empower your practice success and even your life once you start using these procedures.

My huge success and confidence in managing all aspects of clients’ care––and knowing that thousands of Massage Therapists keep needlessly struggling in practice––inspired me to organize these client management procedures and communications into custom-crafted books and courses to share with you, so you too can prosper while providing your clients with the best care possible.

While no one can make you successful, you can trust Masters In Massage offers you skills that have empowered over three thousand practitioners to naturally enjoy the professional, financial, and personal rewards others only dream about.